Archive for the 'Uncategorized' Category
My first job in PR was part of the community relations team at a well known private/public transport organisation. Community relations was an integral part of the CSR agenda and was very much needed as a way to engage with a rather active local community.
At the time, our work revolved around holding events and producing [...]
Filed under: Uncategorized | 1 Comment
Tags: communications strategy, community relations, Labour, media policy, new media, social media, strategy
Friend or fries
Many organisations are trying to use new and social media as a way to engage more with their potential customers, some more successfully than others.
This week it was reported that a Facebook campaign by Burger King, encouraging members to ditch ten friends in return of a free whopper, went against Facebook privacy rules as the dumping [...]
Filed under: Uncategorized | 2 Comments
Tags: burger king, campaigns, facebook, NHS, privacy, public sector
With the current credit crunch crisis we are all looking for ways to save money. In the public sector, we always need to demonstrate value for money and our shoe-string budgets don’t allow for us to develop our PR tools in the same way a private company can. So ‘free’ is word we love, although it [...]
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Tags: credit crunch, free, open source, software development, wikipedia
I know I’m about five years behind everyone else, having only just bought and read Seth Godin’s Purple Cow, however I was very taken by the argument and thought it still shows much relevance today.
Seth discusses that products need to be remarkable nowadays if they are to make an impact. Very good just won’t cut [...]
Filed under: Uncategorized | 4 Comments
Tags: blog, blogging, NHS, quality, remarkable, Seth Godin
The editors
I’ve always been a fan of BBC news’ ‘Newswatch’ feature, shown on Saturday mornings. It’s interesting to hear debates about the editorial decisions made and the reasons behind them.
Surfing the BBC website earlier this week I was pleased to stumble upon a related website and, in particular, a blog by the editors discussing the ‘issues [...]
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Tags: BBC news, blog, editorial decisions, google, Newswatch, right to reply
Over the years, public health promotion has pushed the boundaries. Smoking and alcohol-related campaigns have challenged and sometimes disturbed.
Stuck behind a bus earlier this week, I faced another public health campaign – this time for cervical cancer, created by Camden PCT. However this campaign left me quite confused because all the photos were of men! As it [...]
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Tags: alcohol, campaign, health promotion, smoking
The new industrial revolution
Jemima Kiss wrote on her Guardian blog that Andrew Keen, speaking at a recent conference, compared the industrial revolution to a new digital revolution. He suggests Linkedin, Facebook and MySpace networks are similar to new nations. However, he warns that we will need to push ourselves to find “the heart of this new world”.
Some would say [...]
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Tags: Andrew Keen, Second Life, virtual networks
Blame it on the PR
The latest issue of PR week states that Haringey Council’s PR team knew about Baby P months ago. Apparently, they should have better prepared the council’s response and the comms chief shouldn’t have distracted himself with organising a CIPR conference.
Now, not being an insider I can only speculate on how prepared the team were and [...]
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Tags: communications resource, consultants, Haringey Council, reputation
Is blogging dangerous?
I was interested to hear on the news yesterday that a Burmese blogger was jailed for 20 years for speaking out against what was happening there. The blogger had provided an invaluable insight into events in the country.
And this seems to be far from an unusual occurrence. In September a Moroccan was jailed for two years for [...]
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Tags: blogging, Global Network iniative
Customer service
In the process of moving home, I also became a mystery shopper on the search for the perfect, seamless customer experience. As I only moved a few streets away, I was under the illusion that changing all my details, informing utility companies, redirecting post wouldn’t actually be that hard. Ha! This is surely bread and [...]
Filed under: Uncategorized | 2 Comments
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