Archive for January, 2009
My first job in PR was part of the community relations team at a well known private/public transport organisation. Community relations was an integral part of the CSR agenda and was very much needed as a way to engage with a rather active local community.
At the time, our work revolved around holding events and producing [...]
Filed under: Uncategorized | 1 Comment
Tags: communications strategy, community relations, Labour, media policy, new media, social media, strategy
Friend or fries
Many organisations are trying to use new and social media as a way to engage more with their potential customers, some more successfully than others.
This week it was reported that a Facebook campaign by Burger King, encouraging members to ditch ten friends in return of a free whopper, went against Facebook privacy rules as the dumping [...]
Filed under: Uncategorized | 2 Comments
Tags: burger king, campaigns, facebook, NHS, privacy, public sector
With the current credit crunch crisis we are all looking for ways to save money. In the public sector, we always need to demonstrate value for money and our shoe-string budgets don’t allow for us to develop our PR tools in the same way a private company can. So ‘free’ is word we love, although it [...]
Filed under: Uncategorized | 1 Comment
Tags: credit crunch, free, open source, software development, wikipedia
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